Sr Manager, Social Media

Requisition 28224 : B4 Sr Manager, Social Media

Posting Start Date: October 21, 2021

Posting End Date: November 12, 2021

Our Company

Norfolk Southern moves the goods and materials that drive the U.S.

economy, connecting customers to markets and communities to economic opportunity.

As one of the nation’s oldest and largest freight transportation companies, Norfolk Southern has a rich history and a bold vision for the future.

We’re moving our corporate headquarters to a state-of-the-art building in Atlanta’s Tech Square neighborhood and expanding our communications team to put greater focus on telling our story.

We’re looking for experienced strategists with a passion for change to help transform the communication function as we begin an exciting new chapter for our company.

We offer competitive benefits, professional development opportunities, a supportive work environment and more.

About the Senior Communications Manager, Social Media

The senior communications manager, social media will, as an expert in social and digital media campaigns, develop and manage social media content strategy, driving compelling and effective content for both organic and paid social media.

Under the brand strategy umbrella, part of the larger Corporate Communications group, the work will be part of a larger storytelling infrastructure to ensure message discipline across all channels and as such will work collaboratively with the larger team offering strategic guidance and insight on how social media can help achieve Norfolk Southern’ s brand objectives.

This an exciting opportunity for someone with a passion for the power of social media and an entrepreneurial spirit to create and manage strategic social media campaigns and drive business and brand objectives for a Fortune 300 company.

Responsibilities

• Using proven expertise, develop and execute social media content strategy, creating innovative, best-in-class campaigns run through Norfolk Southern’s new storytelling infrastructure, including social media channel-specific strategies to best engage and influence each audience
• Develop and execute social strategy and social brand voice across NS’s key channels
  – LinkedIn, Twitter, Instagram, Facebook – to build and maintain the brand online, support announcements and events, and drive awareness of corporate priorities.
• Drive both long-term and short-term strategies and tactics, as well as immediate rapid response online as needed
• Continuously monitor and optimize content and campaigns across multiple social platforms to drive engagement and follower growth
• Develop copy and content direction for social media posts; work cooperatively with Content Creation team to develop impactful assets consistent with branding and targeted audience
• Exercise sound judgement to secure NS reputation online and minimize social media risks for organization
• Stay on top of trends in innovation in social media, evaluate new platforms, and make recommendations to team on where NS might have opportunities for impact

Experience

• Undergraduate degree or higher in communications, public relations, marketing, mass communication, or related area
• 5+ years’ experience developing and executing social media strategies to enhance brand awareness and drive corporate reputation at a communications agency, a corporation, or a digital publisher
• Track record of developing effective social media campaigns that have measurably improved brand perceptions, employee engagement, and awareness of corporate priorities and company stories
• Proven success in driving all aspects of social media strategy including developing campaigns in support of business objectives and various target audiences; producing strategic content across all channels while accounting for different platform audiences and usage; and monitoring social media analytics
• Experience developing impactful content strategy for LinkedIn, Twitter, Instagram, and Facebook

Work Conditions

Shift Work: No

On-Call: Yes

Company Overview

Norfolk Southern Corporation (NYSE: NSC) is a Fortune 300 organization and one of the nation’s premier transportation companies.

Its Norfolk Southern Railway Company subsidiary operates approximately 19,500 route miles in 22 states and the District of Columbia, serves every major container port in the eastern United States, and provides efficient connections to other rail carriers.

Norfolk Southern is a major transporter of industrial products, including chemicals, agriculture, and metals and construction materials.

In addition, the railroad operates the most extensive intermodal network in the East and is a principal carrier of coal, automobiles, and automotive parts.

At Norfolk Southern, we believe in celebrating our individuality.

By leveraging the unique backgrounds and viewpoints of our employees, we can create a culture of innovation, respect, and inclusion.

We know that employees thrive in a workplace where differing viewpoints, ideas, and experiences are freely shared and valued.

As such, we encourage all employees to contribute their distinctive skills and capabilities to our organization.

Equal employment opportunities are available to all applicants regardless of race, color, religion, age, sex, national origin, disability status, genetic information, veteran status, sexual orientation, and gender identity.

Together, we power progress.