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Sr Manager, Growth Marketing

Florence Healthcare

This is a Full-time position in Atlanta, GA posted April 1, 2021.

What We Don nFlorence ( helps advance cures by making clinical trial document management simple, secure and productive.

Our industry-leading platform enables remote connectivity and electronic document workflow management for clinical research organizations around the world.

Our software is used by over 8,000 study sites across 30 countries.n nWhat You’ll Bring to The Team:n nFlorence is seeking an ambitious and enthusiastic Sr Manager, Growth Marketing to design, develop, and execute innovative growth strategies.

As part of the marketing team, you will lead experimentation on maximizing growth opportunities across the organization in close collaboration with the sales, product, and customer experience teams.

Your role will help shape the future of medical advancements through clinical trials by equipping research teams around the world with the best software technology to streamline their workflows.n nYou will:n n Identify growth marketing opportunities in current and future business processes to increase lead and revenue velocity.

Reporting to VP of Marketing, work collaboratively with the marketing team and cross functional teams (Product, Customer Experience, Sales) to establish growth strategies to support Florence revenue goals.

Own the creation and management of strategies focused on converting unpaid users into enterprise account leads with campaigns, user experience/onboarding strategies, and product innovation strategies.

Work closely with the product team to identify and lead areas of improvement in the product focused on “freemium” user conversion.

Create, manage and experiment with new user acquisition campaigns including paid acquisition and digital marketing.

Partner with product marketing, content marketing, brand marketing, and marketing operations to create cohesive campaigns, messaging and customer journeys.

Participate, create, and execute other marketing strategies as requested by the marketing team.

Analyze data to monitor revenue performance and uncover areas for improvement.

Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.n What You Bring:n n Solid project management skills, ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.

Strong growth track record, with samples and results of past campaigns.

Outstanding written, oral and organizational ability.

Knowledge of Digital Marketing, SEO, Remarketing, WordPress, Google Analytics, Mailchimp, Google AdWords, Pardot (or similar Marketing Automation platform), MindFlash (or similar LMS platform), Salesforce (or similar CRM).

Proficient with analytics, making insights from data, and presenting data to executive teams.

5+ years’ experience in growth marketing, demand generation,and/or digital marketing.n n What’s in it for you?n n Do well.

We offer exceptional salary, fun remote activities, the PC setup of your choice and office space(remote currently due to COVID) in the heart of Atlanta, as well as medical and dental insurance.

Do good.

We insist that health technology is the highest calling for software development.

We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies Enjoy.

Our office is in Midtown, we are currently remote due to COVID n Florence Healthcare supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.n nPowered by JazzHRn nNPXa5Ui0Ic

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