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Senior Manager, Digital Marketing

Everfi

This is a Full-time position in Atlanta, GA posted January 4, 2022.

EVERFI is the leading education technology innovator that provides learners of all ages education for the real world through scalable digital learning platforms.

Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) subscription model and has certified millions of learners with thousands of partners across 50 states, Canada and Puerto Rico.

EVERFI is an industry convener that builds Networks that tackle the toughest social issues.

These Networks include the Prescription Drug Safety Network, Campus Prevention Network, and the Financial Capability Network.

Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, Advance Publications, Rethink Education and Rethink Impact.

To learn more about EVERFI visit everfi.com or follow us onFacebook, Instagram, LinkedIn or Twitter @EVERFI.

The Senior Manager of Digital Marketing leads the strategy for lead acquisition programs, brand campaigns, and digital activities across the EVERFI’s online platforms, and is responsible for bringing to life the digital marketing strategy to deliver against key performance indicators (KPIs) and business goals.

The Senior Manager works in close collaboration with internal teams to understand and recommend how internal workflows should align to marketing strategies in term generating awareness, bringing new leads, increasing user engagement, and actively moving users through the funnel.

In this capacity, the Senior Manager also defines key metrics to measure channel effectiveness and optimize paid efforts to deliver return on investment (ROI), and act as a change agent across stakeholders to implement optimizations and best practices.    

Responsibilities

  • Evaluate, direct, and manage agencies to deliver against business goals, return on investment (ROI), and defined key performance indicators (KPIs), including convening biannual performance reviews and strategic check-ins to ensure ongoing alignment and value
  • Oversee digital campaign channels and performance, including but not limited to Google Adwords, Bing Ads, and social platforms like Facebook, LinkedIn, and Youtube
  • Create successful, repeatable campaign strategies in partnership with Marketing teams, including targeting recommendations, channel distribution, and post-lead acquisition workflow to drive optimal conversion rates, meetings, and pipeline
  • Forecast results/targets utilizing real-time platform and Customer Relationship Management system (CRM) data to assist internal teams with budget allocation and strategic planning
  • Prepare and report in a regular cadence performance for campaigns, channels, KPIs, and business goals and highlight key areas of importance and recommended optimizations
  • Establish and maintain a testing strategy across all properties, including ad creative, landing pages, lead conversion points, to prove hypotheses and scale improvements, learnings across marketing teams
  • Manage various campaign requests in a timely manner across marketing stakeholders, including agency timelines, review coordination, and performance reporting 
  • Make recommendations on the ongoing website strategy, including technical and content recommendations, to improve SEO, user experience, and lead conversion
  • Support internal teams with the delivery of acquisition and business goals
  • Oversee and maintain the web analytics reporting platforms to track and report KPIs, competitor activity, and trends (Google Analytics, Moz, Google Search Console) 
  • Lead and direct agencies to deliver against ongoing and emerging keyword strategy across EVERFI’s priority business lines
  • Maintain a deep understanding of the competitive landscape across EVERFI’s business lines to identify gaps and take advantage of opportunities
  • Uncover new opportunities to acquire customers efficiently and at scale through digital marketing channels, domestically and internationally
  • Develop and define metrics, procedures, and workflows in collaboration with applicable stakeholders to launch campaigns, track performance, and drive efficiency
  • Iterate on, uphold, and train marketing teams on marketing standard processes and methodologies to optimize campaign and business results
  • Teach and share best practices with Marketing teams to develop and launch end-to-end campaigns and programs that are tested, proven and scalable.
  • Benchmark current marketing activities, practices, performance, and develop a long-term strategy and associated recommendations for continual improvement.
  • Other job-related duties as assigned.

Skills, Experience and Qualifications

  • Bachelor degree in Marketing, Marketing Analytics, Business preferred; or an equivalent combination of education and experience 
  • A minimum of 8 years of digital marketing experience;  agency experience highly preferred
  • A minimum of 3 years experience in a B2B marketing environment
  • Experience working in or with digital marketing agencies
  • Hands-on experience with Google AdWords, Facebook, and LinkedIn
  • Experience translating campaign goals to multi-channel, digital strategy targeting key personas
  • Strong collaboration and leadership skills, with the ability to work cross functionally and bring alignment amongst stakeholders
  • Advanced analytical and storytelling skills
  • Advanced knowledge of search engine marketing, website design, user experience, and SEO best practices
  • Experience reporting on marketing performance, and communicating marketing insights that impact sales outcomes
  • Strong project management skills and ability to manage competing priorities and deadlines
  • Proficient with Google Analytics and other web analytics reporting platforms
  • Strong written, verbal communications and presentation skills
  • Experience with ad and content syndication platforms preferred (i.e.

    Youtube, Bing Ads, or ABM-providers)

  • Experience with marketing automation and CRM platforms preferred (i.e.

    Marketo, Salesforce, Drift)

  • Demand generation or customer lifecycle marketing support experience preferred

Work-life, Culture, & Perks:

  • Competitive base salary and bonus potential
  • Comprehensive health care and excellent parental leave benefits
  • Flexible PTO and generous holiday schedule
  • Fitness program membership discounts
  • Casual work environment and great office location
  • Annual company-wide retreat
  • Opportunity to work with talented people who have fun in the workplace

EVERFI appreciates your interest in our company as a place of employment.

It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law.

This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits.

EVERFI will provide reasonable accommodations to qualified individuals with disabilities.

More Information on EVERFI

EVERFI operates in the Edtech industry.

The company is located in Boston, MA, Washington, DC, Chicago, IL and Walnut Creek, CA.

EVERFI was founded in 2008.

It has 520 total employees.

It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance.

To see all 32 open jobs at EVERFI, click here .


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