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Group Director of Human Insights


This is a Full-time position in Atlanta, GA posted March 18, 2021.

nnThe Group Director, Human Insights provides strategic leadership and management for the development and execution of all marketing research strategies and actions within a major segment(s) or category(s) at the Operating Unit (OU) level.

This individual leads the integration and conversion of custom and syndicated research trends, providing leadership in innovative analytical approaches and methodologies.

The Group Director, Human Insights manages large, potentially diverse teams of managers and/or senior professionals and provides input to sub-functional or departmental strategy.

KEY WORKING PARAMETERS Focus, Scope, & Impact: nn Leads the OU Human Insights team (including situational coaching and talent development) and the development & implementation of the OU Human Insights agenda, while connecting and integrating it to the global Human Insights network.

nn Human insights & trends nn Owns and drives the OU Insights learning plan and human insights activities, comprising Future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.

Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends Applies disciplines of Growth Behavioral Science, Brand Edge (Segmentation) Perform consumer trend analysis and other consumer analytics delivers to holistic answers to business questions utilizing support from Platform Services nn Consumer insights (categories) and Shopper insights (channels) nn Leads development of insights learning plan, including Identifying key insights-driven opportunities and threats by category and channel Define insights protocols and deliver insights to OU Categories for brand strategy Development of creative strategy insights in support of business and creative brief, early and late stage creative development, consumer co-creation, evaluation and testing.

Devise, manage and deliver insights to OU Categories to support launch of new regional and local brands, driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands Development of innovation opportunity identification, concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.

Application of product-concept testing protocols for innovation projects (with TCR, R&D) Devise, manage and deliver insights to IMX to support package design, design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency) Leads development of shopper understanding with focus on key OU channels and shopper journey.

Generate key shopper insights by channel Collaborate with IMX to understand and incorporate channel/consumer and consumption insights Define and action testing protocols for IMX campaigns nn Ad Hoc Research nn Perform ad hoc research (e.g.

for global campaigns and innovation projects) Function network contribution, share insights from OU and learnings (including from successful localized campaigns), capabilities development, and apply best practices from the global Human Insights network Provide insights consult support for related OU functions (SRA, PAC, Front Line Marketing etc.) nn KEY SUCCESS PARAMETERS Experience 10 or more years of senior leadership experience including Consumer Insights, Market Research, Analysis, Shopper insights, preference for additional Marketing, Innovation, experience Profile This position requires a transformative, inspiring and visionary leader able to set the course of the Human Insights function energizing the Insights team and broader network to become trusted advisors and business partners with other OU Marketing functions.

Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network nn Be a key partner with business and P&L owners to enable better decision making founded on deep consumer, macro forces and commercial insights.

Provide customer support to brands and Operating Unit to enable brand equity building and consumer relationship building, recruitment and loyalty across TCCC portfolio Be a visible and proactive internal and external leader on behalf of Human Insights and TCCC.

Internally: Be a fact-based voice, gaining seat at the table in key business process and decision making.

Foster the development of talent and capabilities across the insight”s community and geographies.

Externally: Represent TCCC”s point of view in the research and analytics arena and push the envelope for better research standards, data quality and accountability across the industry to benefit companies and consumers.

nn Work Focus nn Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems.

Required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations.

Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology vendors and able to design effective and efficient insight programs to address business questions.

Ability to orchestrate multiple stakeholders, delivering the highest priority and enterprise wide insight solutions, in a holistic fashion.

Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic opportunities for the business.

Direct Reports: XX direct reports (combination of team leaders and individual contributors) nnby Jobblenn

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