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Group Director, Human Insights

The Coca-Cola Company

This is a Full-time position in Atlanta, GA posted March 18, 2021.

n n nnThe Group Director, Human Insights p rovides strategic leadership and management for the development and execution of all marketing research strategies and actions within a major segment(s) or category(s) at the Operating Unit (OU) level.

This individual leads the integration and conversion of custom and syndicated research trends, providing leadership in innovative analytical approaches and methodologies.

The Group Director, Human Insights manages large, potentially diverse teams of managers and/or senior professionals and provides input to sub-functional or departmental strategy.

nn nn KEY WORKING PARAMETERS nn nn Focus, Scope , & Impact: nn nn Leads the OU Human Insights team (including situational coaching and talent development ) and the development & implementation of the OU Human Insights agenda , while connecting and integrating it to the global Human Insights network .

nn nn Human insights & trends nn nn Owns and drives the OU Insights learning plan and h uman i nsights activities, comprising Future consumer and shopper tensions and trends , application of behavioral science , consumer segment, cohort and culture understanding.

nn nn Generate future-back human insights and develop a deep understanding of human behaviors, mindset, values and trends nn nn Applies disciplines of Growth Behavioral Science, Brand Edge (Segmentation) nn nn Perform consumer trend analysis and other consumer analytics delivers to holistic answers to business questions utilizing support from Platform Services nn nn Consumer insights (categories) and Shopper insights (channels) nn nn Leads development of insights learning plan , including Identify ing key insights-driven opportunities and threats by category and channel nn nn Define insights protocols and deliver insights to OU Categories for brand strategy  nn nn D evelopment of creative strategy insights in support of business and creative brief, early and late stage creative development , consumer co-creation, evaluation and testing.

nn nn Devise, manage and deliver insights to OU Categories to support launch of new regional and local brands , driving the innovation pipeline, development of visual identity for regional and local brands and development marketing campaigns for regional & local brands  nn nn Development of innovation opportunity identification , concept development and assessment, product and packaging development, early and late stage consumer co-creation, evaluation and testing.

nn nn Application of product-concept testing protocols for innovation projects (with TCR, R&D) nn nn Devise, manage and deliver insights to IMX to support package design , design guidance and standards and apply thinking marketing around E2E consumer journey (Experience Orchestration and Experience Consistency)  nn nn Leads development of shopper understanding with focus on key OU channels and shopper journey .

Generate key shopper insights by channel nn nn Collaborate with IMX to understand and incorporate channel/consumer and consumption insights nn nn Define and action testing protocols for IMX campaigns nn nn Ad Hoc Research nn nn Perform ad hoc research (e.g.

for global campaigns and innovation projects) nn nn F unction network contribution , share insights from OU and learnings (including from successful localized campaigns) , capabilities development, and appl y best practices from the global Human Insights network nn nn Provide insights consult support for related OU functions (SRA, PAC , Front Line Marketing etc.) nn nn KEY SUCCESS PARAMETERS nn nn Experience nn nn 10 or more years of senior leadership experience including Consumer Insights, Market Research, Analysis, Shopper insights, preference for additional Marketing, Innovation, experience nn nn Profile nn nn This position requires a transformative, inspiring and visionary leader able to set the course of the Human Insights function energizing the Insights team and broader network to become trusted advisors and business partners with other OU Marketing functions.  Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network  nn nn Be a key partner with business and P&L owners to enable better decision making founded on deep consumer, macro forces and commercial insights.

nn nn Provide customer support to brands and Operating Unit to enable brand equity building and consumer relationship building, recruitment and loyalty across TCCC portfolio  nn nn Be a visible and proactive internal and external leader on behalf of Human Insights and TCCC.

Internally: Be a fact-based voice, gaining seat at the table in key business process and decision making.

Foster the development of talent and capabilities across the insight’s community and geographies.

Externally: Represent TCCC’s point of view in the research and analytics arena and push the envelope for better research standards, data quality and accountability across the industry to benefit companies and consumers.

nn nn Work Focus nn nn Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems.  nn nn Required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations.

nn nn Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology vendors and able to design effective and efficient insight programs to address business questions.

nn nn Ability to orchestrate multiple stakeholders, delivering the highest priority and enterprise wide insight s olutions , in a holistic fashion .

nn nn Ability to analyze complex issues and bring together multiple concepts across functions to define the strategic opportunities for the business.

nn nn Direct Reports : XX direct reports (combination of team leaders and individual contributors) nn nn Communication Focus nn nn Must be a clear and inspiring communicator.

Must be able to translate technical / market research information into compelling business implications and call to action/ recommendation to the business.

nn nn Must excel in multipoint / multilevel communication.

Comfortable interaction with OU president , Marketing and Category leads , and IMX, Front Line leads .

nn nn Must act as TCCC spokesperson in market research industry forums and associations.

Must be able to position TCCC as a knowledge leader in human insights making insight a source of competitive advantage for the company nn nn Comfortable in high pressure and uncertain environments including contract negotiation, strategy and business review discussions.

Communication style: Calm / collected under pressure.

Fact based argumentation.

nn nn T he role communicate s internally across OU Mkt (and eventually including Key Bottlers ) , the global insights community (Global team + 8 OUs) , and OU HR and PAC .

nn nn KEY KNOWLEDG E REQUIREMENTS nn nn MASTERY OF (REQUIRED) nn nn M ARKET RESEARCH TECHNIQUES nn nn INSIGHT APPROACHES, TRENDS AND LATEST INSUSTRY THINKING nn nn HOLISTIC ANALYSIS AND BUSINESS QUESTION RESOLUTION nn nn SHOPPER RESEARCH , PASSIVE DATA STREAMS AND NEURO TECHNIQUES nn nn AGENCY AND PROJECT MANAGEMENT nn nn BROAD EXPERTISE IN (GOOD TO HAVE) nn nn KO SYSTEM KNOWLEDGE AND CLEAR UNDERSTANDING OF THE DYNAMICS OF THE SOFT DRINK INDUSTRY   nn nn MARKETING EXECUTION EXPERIENCE   nn nn INNOVATION DEVELOPMENT EXPERIENCE   nn nn Our Purpose and Growth Culture: n We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.n nWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

nn nn2020 The Coca-C


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