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Director Customer Marketing

SurveyMonkey

This is a Full-time position in Atlanta, GA posted March 29, 2021.

nnWhat were looking fornn nnAre you passionate about Customer Marketing?

Are you a “builder”?

If so, we have an exciting role for you!

As SurveyMonkey continues to move upmarket, our base of enterprise customers is growing at an impressive rate.

And were delivering a great deal of value to these customers.

We need to get these stories out there, to elevate our brand and the brands of our customers.nn nnIn addition to growing our customer base, were also growing our product portfolio, with rich offerings across Surveys, Market Research and Customer Experience.

As we continue to enhance these offerings, and further expand our portfolio of products, there will be an increasing number of opportunities to deliver more value to customers.

Therefore, part of the mission of our Customer Marketing team will be to develop and execute on a strategy to drive upsell and cross-sell within our customer base.nn nnReporting to the VP of Product Marketing, you will roll up your sleeves, tell great stories, collaborate across other business functions, develop relationships with customers, and inspire team members.nn nnYou willnn nnDefine, build and grow the customer marketing function at SurveyMonkeyDevelop meaningful relationships with key customer advocates to support SurveyMonkeys growth plans across our product pillarsEstablish a customer journey map and determine ideal communications programs that deepen engagement and loyaltyIn collaboration with partners from Customer Success, Customer Experience, Sales and Product Marketing, build a programmatic approach to driving expansion through upsell and cross-sellIn partnership with product marketing and other teams, develop and evolve a customer story engine that delivers high value customer stories in the right mix of mediaPartner with sales and customer success teams to design advocate nurture programsIn partnership with sales and customer success, build and deploy key communication, adoption, retention, and growth campaigns to support the customer journeyPartner with marketing, strategy and product leaders on customer events, including Advisory Boards, user groups, and webinarsDefine and jointly develop a process to track and analyze ROI for customer engagement and advocacy effortsManage and grow the customer reference repository to enable efficient outreach for references & success storiesHire, lead, inspire and grow the skills of a team of customer marketersnn nnYou havenn nn8+ years experience in a customer marketing or customer advocacy role in the enterprise SaaS spaceStrong interpersonal and relationship-building skillsExperience supporting large sales and customer success teamsPeople manager with experience hiring, leading and nurturing talentExperience with digital marketing strategies and tacticsExcellent communication skills, including presentation skillsnn


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