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Sn Specialist Customer Mktg


This is a Full-time position in Atlanta, GA posted March 31, 2021.

Join a team recognized for leadership, innovation and diversityHoneywell is charging into the Industrial IoT revolution with the establishment of Honeywell Connected Enterprise (HCE), building on our heritage of invention and deep, on-the-ground industry expertise. HCE is the leading industrial disruptor, building and connecting software solutions to streamline and centralize the assets, people and processes that help our customers make smarter, more accurate business decisions. Moving at the speed of software, we are creating, innovating and delivering solutions fast, challenging the way things have always been done, piloting new ways for all of us to work, and expecting our successes to set new standards for our customers and for Honeywell.You will be responsible for the Digital Marketing of 2-3 product lines. Your duties will include planning, implementing, and monitoring campaigns across all digital networks for these products. Our ideal candidate must have experience in working closely with Product Management to ideate and plan go-to-market strategy for various products. Each product must have a lead-gen campaign, guided by the go-to-market plan. You must be a whiz at conceptualizing and implementing lead-generation campaigns, end-to-end. You will be responsible for meeting all the lead-generation goals associated with your campaign.Responsibilities:Be comfortable with IIoT & Connected technology based products, have experience in launching integrated go-to-market campaigns, in conjunction with Product owners. Some prior knowledge of software-marketing will be a big plus.Plan and execute all end-to-end campaigns for IIoT products: database marketing, email, social media, and display advertising campaigns.Be able to build a customer-decision journey for your products as well as work with the offering management team on the messaging architectureHave the ability to define personas and micro-target your Marketing tactics based on the right persona and geography.Be responsible for campaign strategy and all the elements of a successful campaign: webinar creation, trade publication sponsored package management, email-nurture campaign creation and more. You will be responsible for launching and tracking your campaign success.Be very familiar with lead-generation and able to deliver L2R success from the top of the funnel onwards. Must have prior experience working L2R metrics: MQLs, SQLs & beyond.Identify critical conversion points and drop off points and optimizes user funnels.Familiar Measure and reports performance of all digital marketing campaigns and assesses against goalsCollaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Collaborates with agencies and other vendor partners.Provides thought leadership and perspective for adoption where appropriate.Collaborate with agencies and other vendor partners.Monitor and maintain campaign budgets.YOU MUST HAVEBachelors degree in Marketing, Advertising or Communications.2-3 years experience in a digital marketing position.Experience with building and executing integrated digital campaigns for new product launches (NPI) and enhancements (NPE)Some understanding of Salesforce & Marketo is mandatory.WE VALUEHighly creative with excellent analytical abilities.Knowledge of various social media platforms, best practices, and website analytics.Outstanding communication and interpersonal skills.Up-to-date on the latest trends and technologies in digital marketing.Able to work in a global, matrixed organization.Additional InformationJOB ID: HRD116280Category: MarketingLocation: 715 Peachtree Street, N.E.,Atlanta,Georgia,30308,United StatesExemptMarketing (GLOBAL)Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

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