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Brand Management

The DAKO Group

This is a Full-time position in Atlanta, GA posted March 31, 2021.

5 Core Pillars in this role….It’s referred to as part of the “operations” team (sales, marketing, etc.) because the role just doesn’t sit isolated from the team working on what the future product looks like.

Brand Management is at the core of everything the team does to work towards the core profit/loss metrics of : nn ?

Contribution Margin nn ?

Market Share nn ?

Port Inventory nn ?

Wholesale nn ?

Retail nn nn nn nn nn nn nn n n Job Requirements: n 5 Core Pillars in this role….It’s referred to as part of the “operations” team (sales, marketing, etc.) because the role just doesn’t sit isolated from the team working on what the future product looks like.

Brand Management is at the core of everything the team does to work towards the core profit/loss metrics of : nn ?

Contribution Margin nn ?

Market Share nn ?

Port Inventory nn ?

Wholesale nn ?

Retail nn nn ?

Brand Management (future product) nn ?

Interface between w/ product planning (Global HQ) and the region nn ?

Evaluate proposals sent by Global HR for future product nn ?

Analyze and make recommendations/changes in terms of content, pricing, optional vs.

Standard nn content, etc.

nn ?

Manage multiple names plates in pipeline with multiple trim levels nn ?

Developing decks/proposals nn nn ?

PR nn ?

Brand Management handles the PR at field events (conducting interviews with journalists) nn ?

Leading presentations to audiences at field events (selling the vehicle inside and out) nn nn ?

Incentive Strategy & Planning nn ?  Developing incentive strategies based off recovery plan needs or general budget forecasted needs nn ?

Work with finance to cost incentive impacts and budget ramifications related to budgeted incentive nn costs, margin performance, etc.

nn ?

Evaluate what types of incentives, how much nn ?

Developing decks/proposals nn ?

Communication of approved incentives to dealer body nn nn Brand Management (Current in market product) nn ?

Daily, weekly, monthly….analyses MNA name plate performance vs.

Competition….perform root cause analysis of our performance (whether we are behind, even or ahead of competition in sales, market share, etc.) nn ¦  Is it a dealer issue?

Pricing issue?

Marketing/advertising issue?

Incentive issue?

Combo of nn multiple root causes?

nn ?

Develop and cost out countermeasures nn ¦  Change pricing?

Change/add incentives?

Change model and trim mix?

Address dealer nn engagement?

Combo of multiple countermeasures?

nn ?

Work closely with finance on the financial impact to margins, budget etc.

of proposed countermeasures nn related to pricing, incentives, change in trim level mix nn ?

Manage multiple nameplates and multi-trim levels nn nn ? Competitive Luxury Segment Analysis nn ?

Investigate what the competition is doing with in market strategies and future market strategies (model mix, content, pricing, incentives, regional variations) nn nn ?

US & Canada –  note
– the above core functions are carried out in 2 countries often requiring parallel approach as strategies between countries differ (model mix, content, incentives, etc.) nn


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