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Senior Content Strategist – Healthcare (Remote)


This is a Full-time position in Atlanta, GA posted March 31, 2021.

Company Description Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE IDRegistered, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit Follow us on Twitter at EpsilonMktg. Job Description Position Summary The Content Strategist sits on the DXDesign team and is charged ensuring the experience we create and design are grounded in a strategy that supports our clients’ business objectives and represent current best practices in digital communication. The Content Strategist can expect to work primarily in the digital medium inclusive of websites, email and social. Primary clients include PharmaHealthcare brands. The Strategist will report to the Director of Content Strategy, and work closely with a set of cross-functional teams (Design, UX, Strategy, SEOSEM, front-end developers) to ensure the web property is optimized from a platform standpoint to host content and design elements in line with the client’s content goals and users personalized experience. The Strategist must have an aptitude to leverage and help plan all content elements, including copy, images, and interaction. When successfully executing, the Strategist will not only optimize the content strategy of the web in a measurable and operational way, but will work across teams to share content strategy best practices and lessons-learned to bring a more analytical approach to content creation and strategy across other brand campaign channels. Essential Functions (Duties and Responsibilities) Partner closely with the Epsilon UX and Design teams to devise a web content strategy that aligns with the client’s wider goals and consumer journey–and brings to life our brand commitments while delivering a high-value and relevant web experience for visitors Develop web content operational plan to articulate digital content objective, strategy and tactics, and develop a dashboard to represent performance against plan Partner with Epsilon’s or client’s team of copywriters and visual designers to ensure they understand and are executing on web content strategy in line with plan and in service to program KPIs Develop an effective and thoughtful bridging strategy linking our editorialthought leadership with the consumer’s journey Work in close partnership with the Editorial team, Video, Creative Services team, corporate communicationsPR, and social to deliver rich content experiences against the brand and user’s journey strategy Conduct site audits, competitor assessments and best of breed strategic analysis in support of projects Review data and analytics to ensure the content is working as hard as it can Keep up to date with industry best practices and monitoring content strategy activities for clients Education Experience Required Bachelor’s Degree, ideally in Communications , Marketing, andor Business-related degree Previous experience in strategic marketing or communications, or at an enterprise level technology company Knowledge Skills Creative minded with an ability to conceive interesting ideas for new content Healthcare strategy background preferred Aptitude to create rich content strategy, both as an individual and in collaboration on a DX team Experience working collaboratively within a creative or marketing team Experience converting comprehensive strategic information into client-friendly messaging Proven experience producing quality work in fast-paced, deadline-driven environment Proven experience managing teams through a workflow Qualifications Additional Information Great People, Deserve Great Benefits We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process For San Francisco Bay and Los Angeles Areas Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. LI-CK1 REF87283O

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